Senior Social Media Marketer, Growth

Job summary

Responsibilities

We're looking for a Senior Social Media Marketer to own how Abridge grows across social. This is a role for someone who treats social as a performance channel with a funnel behind it: someone who can build an audience from a standing start, run a real experiment cadence, and connect audience…

• Own audience growth as a number. Set and hit targets for follower growth, reach, and engaged audience by platform, and own the framework that connects social activity to ToFu…
• Build and own the measurement layer. Define the metrics that matter, instrument the tracking (UTM discipline, analytics, self-reported attribution, event and campaign tagging)…
• Run a continuous experiment program. Maintain a live backlog of hypotheses across hooks, formats, cadence, first frames and thumbnails, posting time, cross-posting, and audience…
• Decide which platforms we play on and how. Own LinkedIn and X as our primary channels, and make the call on where else we should be investing across Instagram, YouTube, Reddit…
• Build the growth stack outside the native platforms. Stand up and operate the tooling that makes growth repeatable: publishing and scheduling, audience research and enrichment…

What they're looking for

• Five to eight years in social media marketing or growth marketing, with direct hands-on ownership of social as a growth channel.
• A demonstrated track record of growing an audience, with real numbers attached. You can walk through what the account looked like when you started, where it got to, and…
• Fluency with the funnel. You've been held accountable to metrics beyond engagement, and you can explain how you connected social activity to downstream outcomes like email…
• Analytics and attribution chops. You're comfortable in platform analytics and in tools like GA4 or Amplitude, you're rigorous about tagging and tracking, and you can build a…
• Hands-on fluency across multiple platforms, including LinkedIn and X, plus real working knowledge of at least a couple of others (e.g., Instagram, YouTube, Reddit, and TikTok).