Digital Marketing & Campaigns Lead

Job summary

Responsibilities

Sierra is hiring an Digital Marketing & Campaigns Lead to build and lead the function that turns our business priorities into measurable, integrated marketing programs. You will own the global campaign portfolio across digital and offline channels and account-based programs, with responsibility…

• Drive our campaign strategy: Build an integrated, full-funnel campaign portfolio spanning paid media, organic search, web, email, content, social, OOH, print, and account-based…
• Turn business priorities into pipeline: Translate company priorities by account, vertical, buyer, and region into programs that support acquisition, deal acceleration, and…
• Build Sierra’s named-account motion: Orchestrate always-on account-based marketing for Sierra’s highest-priority accounts.
• Own investment and performance: Set pipeline targets, manage budgets, and determine the right channel and program mix.
• Set the standard for execution: Establish clear campaign planning, briefing, quality assurance, launch, and optimization rhythms.

What they're looking for

• 12+ years of digital marketing, integrated campaigns, or demand generation experience.
• A proven record of building and leading teams responsible for pipeline targets, substantial marketing investments, and global campaign portfolios.
• Deep experience with complex, sales-led enterprise motions, including named accounts, long sales cycles, multi-stakeholder buying committees, and both new-logo and expansion…
• Experience creating global strategies that allow for meaningful regional and market-level adaptation.
• Strong data fluency, including attribution, forecasting, experimentation, funnel analysis, and translating performance into clear investment recommendations.