Product Marketing Manager, Defense

Job summary

Responsibilities

As a Product Marketing Manager, Defense, you'll drive Applied Intuition's marketing strategy with the global defense industry.

• Lead and execute defense marketing strategy, combining market and customer insights with deep product knowledge to build programs that advance Applied Intuition's defense pipeline
• Drive product launch marketing, defining positioning, naming, and messaging and leading campaign execution, partnering closely with Product Management to bring new capabilities…
• Set defense marketing KPIs, define marketing calendar, and manage quarterly budgets
• Brief, guide, and review content developed by editorial and creative teams across campaigns, video, blogs, press, social, and events
• Stay current on defense market trends, customer priorities, and competitor activity to maintain a differentiated brand presence

What they're looking for

• 7-10 years of product marketing experience in software technology spanning multiple industries, including defense
• US citizenship required to access Controlled Unclassified Information (CUI)
• Proven ability to translate complex ideas into clear, compelling marketing narratives
• Effective project management skills and the ability to run multiple workstreams effectively
• Experience shaping brand strategy for a technology-led company, with the ability to connect product marketing to broader brand narratives