Event Marketer

Job summary

Responsibilities

We're working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers.

• Build the third-party event portfolio: Own Sierra's strategy for industry conferences and sponsorships across our key verticals.
• Program high-impact event experiences: Design the formats that drive real conversations with enterprise buyers—executive roundtables, panels, fireside chats, dinners, and field…
• Own sales enablement for events: Partner closely with Sales to make events a true pipeline engine. Build the pre-event targeting and outreach, equip the field with talk tracks…
• Think in integrated campaigns: Treat events as one channel in a larger story rather than standalone moments. Connect each event to the broader marketing campaign—content, demand…
• Measure and iterate: Track event performance, gather attendee and sales feedback, and turn it into reusable playbooks.

What they're looking for

• 5+ years of event marketing experience planning and executing corporate events, ideally in-house, though agency experience will also be considered.
• A strategic track record building event programs that drive measurable pipeline—not just well-run logistics, but a clear point of view on which events to invest in and why.
• Experience designing and programming event formats (roundtables, panels, fireside chats, field events) and developing the content and messaging that make them land with senior…
• A strong partnership instinct with Sales: you understand how events feed pipeline and can build the targeting, outreach, enablement, and follow-up that convert attendees into…
• Demonstrated ability to manage producers, agencies, vendors, and conference/sponsorship relationships—directing execution to a high bar without owning every logistical detail…