Director/VP of Product Marketing

Job summary

Responsibilities

Runway Enterprise is a complete solution for enterprises, offering out-of-the-box creative tools, a generative media developer platform, model licensing, and forward-deployed creatives and researchers that embed directly within enterprises.

• Preferable to have someone near one of our offices in NYC or San Francisco, but open to hiring around the world for the right candidate.
• Own the Enterprise segment. Define Runway audiences in the enterprise: who they are, the jobs they hire Runway for, how they differ across verticals.
• Own positioning and messaging for enterprise & vertical solutions. Define how Runway is positioned across its audiences, with tight value propositions and proof points for key…
• Drive acquisition and conversion, not just awareness. Partner with growth to move the funnel that matters for this segment: acquisition channels and targeting that find more…
• Drive competitive intelligence and response. Track and deeply understand the key players across the AI creative tools market.

What they're looking for

• 8+ years in product marketing, including time leading PMM for a winning enterprise product at meaningful scale.
• Core & Vertical expertise. You’re comfortable leading product positioning exercises at the executive level. You come with a proven track record of industry/vertical product…
• Exceptional positioning and narrative craft. You can take research concepts and technical products and make them land for a discerning, professional audience.
• You thrive in an environment with rapid pace and a high accountability culture. You move very fast, make decisions with incomplete information, and instinctively gravitate toward…
• Sharp competitive instincts. You track markets closely, form a real point of view on where to win, and translate it into product and messaging decisions.