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Runway Posted 18d ago

Copywriter, Product Marketing

Location

Remote

Full remote

Contract

Permanent

Full-time

Salary

$130–200k

Gross per year

Experience

4+ years

Mid-level level

Job summary

Responsibilities

We're looking for a Copywriter with a focus in Product Marketing to sit at the intersection of product marketing and in-product experience. This is not a brand or campaign role — it's a performance-driven, product-close writing role.

  • Open to hiring remote across the US — we also have offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv.
  • Write landing page copy, ad copy, and performance marketing assets that drive acquisition and conversion
  • Own in-product copy — onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and CTAs
  • Write lifecycle and product emails — launches, re-engagement, onboarding sequences, and feature adoption
  • Own the narrative for launch videos and short-form product films, writing scripts, sharpening others' drafts, and making sure every frame makes the product's value clear

What they're looking for

  • 4+ years of experience in product copywriting, growth marketing or a related writing role at a tech or SaaS company
  • A portfolio that shows range across performance marketing, product copy and in-product writing — not just brand campaigns
  • Strong instinct for conversion-oriented writing — you think in terms of clarity, action, and outcomes
  • Experience writing in-product copy (onboarding, feature education, UX microcopy) alongside marketing copy
  • Comfort working with data — you can look at test results, funnel metrics and engagement data and know what to write next

Read the full job posting

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