Senior Content Strategist

Job summary

Responsibilities

We are looking for a Senior Content Strategist to own Legora's editorial output in the US: long-form thought leadership, the Legora blog, and the content that gives our teams a meaningful reason to reach out to a busy prospect or customer.

• Editorial strategy. Own the editorial strategy and calendar for the US: the themes we own, the arguments we make, the cadence we hold to, and the audiences each piece is for.
• Long-form thought leadership. Research, structure and write substantial pieces — reports, essays, points of view, industry analysis — that make a real argument rather than…
• Bylines & external voices. Develop content with executives, legal engineers and customers, drafting under their names where that is the more credible voice, and place it where it…
• Editorial standards. Hold the bar on quality and voice across everything published. Edit others' work, push back on writing that does not meet the standard, and contribute to the…
• Discoverability. Build content that performs in search and in AI answer engines without letting either dictate the writing.

What they're looking for

• Experience. 5-7+ years in content strategy, content marketing, editorial or journalism, ideally in B2B, SaaS, legal, financial services or another complex domain.
• Writing portfolio. A strong body of published work showing range, voice and the ability to make a complicated subject clear and interesting.
• Editorial ownership. Experience owning a content programme or publication end to end, including planning, commissioning and holding a quality bar across other people's work.
• Sales-facing content. A track record of producing content that sales teams use, with a deep understanding of enterprise buying committees and long sales cycles.
• Distribution & performance. Comfortable with SEO and content performance data, and able to use it to inform decisions without writing for the algorithm.