Product Marketing Manager

Job summary

Responsibilities

Sierra is growing fast, and product marketing sits at the center of how we go to market. You'll make sure customers and prospects understand what we build, why it matters to their industry and role, and why Sierra is the right choice.

• Shape how we tell our story. You’re a passionate product marketer, energized by messaging and positioning and skilled at building a message for a feature, product, industry or…
• Lead product launches. When a product or new feature ships, you lead how we go to market - the messaging, the assets, and the sales enablement.
• Arm our sales team. You build and maintain the playbooks and assets our GTM teams use to sell including slide decks, landing pages, demos and more.
• Build with AI-first. You’re AI fluent, and your first instinct is to self-serve and improve how you work. You’ll help build the automations, templates, and systems that keep our…
• Go wide and deep. You flex across channels and activations, and you can go deep on one area, such as an industry vertical, a persona, or our web strategy.

What they're looking for

• 4+ years of B2B or B2C product marketing experience.
• Expertise in positioning and messaging, leading product or feature launches, and building sales-facing and customer-facing assets for different audiences and industries.
• Strong operational instincts. You think in process, systems, and repeatable frameworks, and you’re comfortable building structure where none exists.
• Fluency with tools like ChatGPT or Claude to work faster and automate where it makes sense.
• A passion for storytelling and experience building presentations in Google Slides.