Social Media Lead

Job summary

Responsibilities

We're looking for a Social Media Lead to build the strategy and operating model behind how Runway shows up on social. Our audience spans filmmakers, artists, developers, researchers and enterprise teams, and each of them comes to our channels for something different.

• Open to hiring remote across the US — we also have offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv.
• Set Runway's social strategy, raise the creative bar and build the calendar around a steady, always-on presence that leads into our biggest launches
• Define a distinct role for each channel across X, Instagram, TikTok, YouTube, LinkedIn and emerging community platforms
• Decide when Runway, a researcher, an executive, a creator, a customer or a partner should lead the story, then build the distribution plan around it
• Partner with Research, Product, Comms and Brand to turn model launches, research papers and product updates into native, credible social moments

What they're looking for

• 5+ years of experience in strategic social or related marketing programs; 2+ years at a top-tier technology, consumer, media or entertainment company is a plus
• A track record of building social strategy and the operating model behind it: prioritization, agency and contractor management, workflows, measurement and executive alignment
• Excellent editorial judgment and an instinct for what feels credible and native on each platform, especially X, Instagram, TikTok, YouTube and LinkedIn
• Fluency across disparate cultures: film, art and creators, AI and startups, venture capital and Silicon Valley; comfort translating technical research for a broad audience
• Comfort with performance and brand measurement, including how to separate correlation from impact and how to run disciplined tests