Lifecycle Growth Manager

Job summary

Responsibilities

Lifecycle Growth's job is to get more people using Grok, Grok Bot, X, Cursor and the API every day, and to turn that use into revenue. We own everything after signup: getting people to value, converting them to paid, growing their teams and keeping them coming back.

• Strategy and roadmap: Own lifecycle end to end across our suite of products: Grok, Grok Bot, X, Cursor and the API, from activation and conversion to paid through team expansion…
• Data and audiences: Use SQL and product data to size opportunities, build the audiences and triggers behind each program, and prove what actually drove revenue.
• Journeys: Architect multi-step, cross-channel programs across email, push and in-app, with event-based triggers, branching and suppression logic, and personalization drawn from…
• Systems: Drive and continuously improve the data model lifecycle runs on, including identity, events, attributes and eligibility, and partner with engineering on the warehouse…
• Measurement: Run every program as an experiment with a proper holdout, measure incremental lift, and make judgment calls when a result is inconclusive.

Tech stack

• SQL