Integrated Marketing & Campaigns

Job summary

Responsibilities

We’re looking for a hands-on marketer to turn Cognition’s differentiated technology and customer impact into enterprise campaigns that drive pipeline and sales.

• Build integrated campaigns around our most important themes. Partner with Product Marketing to translate Cognition’s positioning, key messaging, and differentiation into…
• Create content across the buying journey. Develop ebooks, research, webinars, demo experiences, practical templates and guides, workshops, business-case tools, and other formats…
• Reach the full buying group. Address the distinct priorities of engineering leaders, developers, IT and security stakeholders, and business executives—with the right depth…
• Make campaigns relevant across verticals. Translate broad themes into industry-specific use cases, challenges, and customer outcomes, partnering with Enterprise Demand and Sales…
• Own the promotion strategy. Build distribution into every campaign from the start. Coordinate paid, email, web, social, partner, field, and sales activation with the teams…