System Architect Lifecycle Marketing

Job summary

Responsibilities

We're hiring a System Architect to build the engine behind our full-funnel lifecycle programs across Creator, Enterprise, and Developer segments. This is not a marketing technologist role — we're not looking for someone to maintain the stack.

• Architect a parameterised lifecycle system where new industries, segments, and languages are configuration, not new campaign trees
• Design and launch onboarding, nurture, and upsell campaigns across Creator, Enterprise, and Developer segments
• Prototype and ship your own integrations and logic; you scope engineering help, you don't queue behind it
• Own lifecycle touchpoints across channels with clear, measurable goals
• Build multilingual nurture flows that scale globally, maintaining message quality and performance

What they're looking for

• 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company
• Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs
• Working knowledge of Salesforce and how marketing and sales data connect end-to-end
• Experience building and managing lead scoring and MQL/SQL/PQL funnels
• Experience running or supporting ABM programs for target accounts

Tech stack

• SQL