Senior Demand Generation Manager

Job summary

Responsibilities

Glean is looking for an outstanding Demand Generation manager to develop and execute high-impact marketing campaigns and programs that drive business growth. In this highly cross-functional role, you will report to the Head of Demand Generation & Integrated Campaigns, working closely with sales…

• Develop and execute multi-channel demand generation campaigns to drive lead generation, pipeline growth, and revenue – including content syndication, paid newsletters, email…
• Manage the webinar program from concept through promotion, logistics, and follow-up, including direct, 3rd party, and partner webinars.
• Collaborate closely with BDRs and sales counterparts to efficiently operationalize campaigns, ensuring successful enablement, consistent follow-through, and clear communication…
• Partner with product marketing, content, and creative teams to develop compelling messaging, conversion-optimized landing page copy, and relevant visual assets that drive…
• Identify opportunities for net new lead generation, keeping a pulse on industry trends and best practices to ensure demand generation efforts are innovative and competitive.

What they're looking for

• 5+ years of experience in a fast-paced environment. B2B SaaS strongly preferred.
• BS/BA in Business, Marketing or related field
• Familiar with CRM and marketing automation tools; SFDC and Marketo preferred. Experience with Sendoso and Apollo is a plus.
• Experience growing a database organically via multiple channels.
• Proven ability to partner successfully with sales teams by generating qualified leads for SDRs and BDRs. Experience implementing effective sales enablement processes to maximize…