Product Marketing Lead, Verticals

Job summary

Responsibilities

This is a senior leadership role that is responsible for shaping our go-to-market in a given vertical. You’ll make choices about priority use cases, shape our positioning, and align teams around a focused plan.

• Own the industry strategy. Assess the market, choose priority segments and use cases, and define a clear plan for growth, including where we will not focus.
• Shape product and go-to-market decisions. Bring customer needs, market evidence, and competitive insight to Product, Research, and GTM leaders.
• Build executive customer relationships. Engage senior business and technical leaders on their priorities, AI opportunities, adoption barriers, and measures of success.
• Define our industry positioning. Explain where OpenAI can deliver differentiated value, grounded in customer realities and the capabilities and limitations of our products.
• Develop customer evidence. Work with customers and internal teams to document credible outcomes and ROI, understand what makes adoption successful, and build repeatable use cases.