Product Marketing Lead, GTM Strategy - Claude for Knowledge Work

Job summary

Responsibilities

There are close to a billion knowledge workers in the world, and only a small fraction of them have discovered what it feels like to work alongside AI that actually raises their game.

• Define the Marketing and growth strategy, segment by segment. Build a marketing plan per priority segment or function, prioritizing where to lead first and what to deliberately…
• Set the content direction for Claude for Knowledge Work. Shape flagship narrative content based on the plan and campaign needs, building on the messaging and launch foundations…
• Turn activation into a flywheel inside enterprise accounts. Identify and activate champions, coordinate workshops and webinars, and run lifecycle programs for various personas…
• Own the flagship acquisition and activation campaigns. Define and run the "Hand off your tasks to Claude" integrated programs, choosing channels and activations that fit the…
• Inform the digital, social, and field motions. Shape the Knowledge Work digital, social, and influencer motion — ops, finance, legal, marketing, and productivity creators — and…

What they're looking for

• Have experience creating marketing programs for functional personas, whether users or buyers (e.g., Operations, Finance, Legal, Sales)
• Excel at cross-functional collaboration, with a track record of driving work through influence across Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and…
• Possess strong storytelling and content instincts, with a track record of flagship narrative content such as executive series or customer story programs
• Demonstrate grit and leadership, with a track record of driving results in ambitious, high-scale, high-velocity environments
• Are comfortable operating autonomously as an IC in year one, building and shipping plans, campaigns, and content directly rather than through a team