Principal Product Marketing Manager

Job summary

Responsibilities

We're seeking a Principal Product Marketing Manager to define positioning and drive launches for Synthesia's core product—the studio and video creation experience that powers how customers create, customize, and deploy enterprise video at scale.

• Define the strategic narrative – Own the overarching story about what the studio enables and where video creation is heading.
• Lead core product launches – Own positioning, messaging, and go-to-market execution for the studio and video creation experience, partnering with Product to bring new…
• Drive adoption & enablement – Create campaigns, assets, and sales collateral that move customers from awareness to active usage.
• Own competitive positioning – Work with our competitive intelligence function to develop frameworks that show how Synthesia's studio differentiates, ensuring we're best…
• Collaborate on product strategy – Bring GTM perspective into Product decisions around launch readiness, pricing, packaging, and roadmap prioritization.

What they're looking for

• You want full ownership – Blank slate, you make the call, you move and adjust based on what works. You're the strategic leader for how the market understands this product
• You've shipped at senior level in B2B SaaS – 10+ years in the industry, 6+ in product marketing leadership at B2B companies.
• You can write with conviction – Positioning, messaging, strategy docs, decks. You have a sharp point of view and can defend it in a room with skeptics
• You understand the sales cycle – You know what sales needs to close deals and you've built enablement tools people actually use
• You ship at 60–70% – You know the difference between perfect and useful. You get something to 60–70%, hand it off for refinement, keep moving