Principal Brand Content & AI Search Visibility

Job summary

Responsibilities

We're looking for a content lead who sits at the intersection of brand content storytelling and AI-era discoverability. You will own the creation of high-quality and high-volume brand content, ensuring that content is structured, distributed, and measured to win visibility across AI answer…

• The content roadmap is driven by evidence. You've stood up ongoing GEO/AI answer analysis, and every major content bet ties back to a documented gap — where the brand is…
• Business priorities and content output are in lockstep. The roadmap (blogs, video, web pages, thought leadership) is visibly built from business objectives, audience search…
• A multi-resource content engine runs smoothly. Agencies, freelance contractors, internal writers/producers, and AI content agents are each matched to the content types they're…
• Every piece of published content clears the bar you’ve set for that medium. You're the final editorial checkpoint on all content — agency, contractor, internal, or AI-generated —…
• Content is winning visibility and citation share. Published content is structured to be entity-rich, answer-first, well-sourced, and citation-worthy for LLM retrieval, without…