Performance Marketer, Paid Social

Job summary

Responsibilities

TL;DR - We're looking for a hands-on paid social marketer to run Meta as our core channel and test other social platforms. You'll build agents with Lovable that read performance, move budgets, catch issues, and make changes.

• Run paid social end to end. Own Meta as a core channel. You set the account structure, the audiences, the bids, the budgets, and the targets, and you know when to lean on…
• Open new channels. Test TikTok, Snap, Reddit and other social platforms with a clear hypothesis and a clear kill or scale call.
• Automate the day-to-day. Build agents and automations with Lovable that read performance, pace and shift budgets, flag issues like creative fatigue before they cost us, and make…
• Scale through creative. Keep a steady supply of fresh, diversified assets in market, work with the creative team and creative strategist, and know which concepts to push…
• Protect the signal. This is where your technical depth shows up, and you deliver it yourself rather than handing it to a data team.

What they're looking for

• 7+ years running paid social. You've owned significant budgets on Meta, and you've run or tested at least one other social channel, such as TikTok, Snap, Reddit.
• Automation-led. You don't do by hand what a script or an agent could do. You've built automations for reporting, budget pacing, or optimisation, and you're comfortable with…
• Creative-obsessed. On social, the creative does most of the targeting. You know what makes a thumb stop, you can brief and iterate with the creative team, and you keep a…
• Efficiency-minded. You think in CAC and payback, and you can tell efficient growth from spend that just looks like growth.
• A disciplined tester. You know how to stand up a new channel properly: clean test design, enough budget to read a result, and the judgement to call it quickly either way.