Partner Marketing Lead, Resellers

Job summary

Responsibilities

Anthropic's Claude Partner Network (CPN) Reseller track lets authorized partners sell Claude directly to end customers. These partners bring Claude into accounts that Anthropic can't reach alone, and they need marketing that helps them build a real Claude practice: campaigns they can run with…

• Set the marketing strategy for the reseller track, including priorities, investment choices, and quarterly and annual plans that connect partner activity to registered pipeline…
• Define the reseller marketing playbook and co-marketing standards, and keep them current as the program launches and expands
• Represent the partner marketing perspective in program design, working with Partnerships, Commercial Operations, and Legal on how benefits, MDF, and tier criteria will work in…
• Build joint marketing plan templates for reseller partners, including campaign calendars and success metrics
• Source, select, and manage the agency partners that support reseller programs globally, including scope, budgets, quality standards, and performance reviews, and build a regional…

What they're looking for

• Have owned marketing strategy for a partner or channel program, setting priorities and investment decisions rather than only executing against them
• Have built and run co-marketing programs with channel, reseller, or distribution partners, including partner-funded budgets (MDF, co-op, or similar) and ROI reporting
• Have sourced and managed agencies or contractors across multiple regions, including scoping work, managing budgets, and holding quality standards
• Have run marketing programs across multiple international markets
• Understand indirect sales motions, including how partners find, register, and close deals, and can write marketing that reaches partner sellers as well as end customers