Marketing Analytics Lead, Enterprise Marketing

Job summary

Responsibilities

As a Marketing Analytics Lead at Anthropic, you will own how we measure marketing. You'll build and run a single measurement framework that shows how marketing activity turns into pipeline, revenue, and product usage, and you'll make that framework something marketers and executives actually use…

• Own the marketing measurement framework that connects marketing activity to pipeline, revenue, and product usage
• Set the direction for the framework and extend it to programs it doesn't cover yet
• Define marketing metrics clearly and get cross-functional teams to agree on definitions early
• Build and maintain the data models that power marketing reporting
• Develop dashboards that marketers and executives rely on in their weekly reviews

What they're looking for

• Have deep experience with marketing analytics, including lead funnels, attribution to enterprise pipeline, and product usage measurement
• Have designed metrics from scratch and know what makes a metric trusted and useful
• Can write analytical SQL on large datasets with confidence
• Have built data models in tools like dbt and dashboards that many people use daily
• Are comfortable setting direction without waiting for a plan to be handed to you

Tech stack

• SQL
• dbt