Market Research Lead, ChatGPT

Job summary

Responsibilities

As Market Research Lead, ChatGPT you will help shape our Insights & Analytics strategy and set research direction for a major business area or cross-functional initiative. As a senior individual contributor, you will independently define and lead multiple complex research workstreams, connecting…

• Set research strategy, priorities, and goals for a major business area, aligning the research agenda with critical decisions and anticipating future needs.
• Independently define, prioritize, and lead multiple complex quantitative and qualitative research workstreams, balancing business impact, rigor, speed, and resources.
• Serve as a strategic partner to brand, product marketing, creative, product, and other teams, helping shape business strategy and goals through insights.
• Address challenges such as reaching new audiences, evolving our brand, positioning our product suite, and improving experiences.
• Connect primary research with behavioral data and other evidence, partnering with analytics colleagues to build a holistic understanding of our audiences.

What they're looking for

• 12+ years of experience in mixed-method market research and data analysis, with deep expertise in quantitative and qualitative methods.
• A track record of setting research strategy and independently leading multiple complex workstreams across a substantial business area or cross-functional initiative.
• Strong judgment in ambiguous situations, including identifying the right questions, prioritizing competing needs, and choosing methods that support consequential decisions.
• Hands-on expertise across the full research lifecycle, including instrument design, sampling, weighting, statistical analysis, and reporting.
• Demonstrated success synthesizing evidence from multiple sources into recommendations that influence senior leadership and marketing, product, or business strategy.