Manager, Marketing Effectiveness

Job summary

Responsibilities

As a Manager in Marketing effectiveness, you will lead high-impact programmes for international clients across industries such as Luxury, Beauty, Retail, Consumer goods, Mobility and Financial Services.

• Oversee end-to-end Marketing Mix Modelling and Marketing effectiveness programmes, from scoping and data strategy through to modelling, insights, and activation.
• Ensure robust project governance, including data quality, model validity, and actionable recommendations that drive client impact and business growth.
• Translate complex analytical outputs into strategic narratives and clear actionable recommendations for senior stakeholders and C-suite clients.
• Define, steer, and monitor project roadmaps using Ekimetrics’ methodologies and standards, ensuring delivery aligns with client objectives, profitability targets, and timelines.
• Provide strategic oversight to clients, helping them optimize marketing spend, enhance campaign performance, and improve customer segmentation and ROI.

What they're looking for

• 6-9 years’ experience in econometrics, MMM, or marketing effectiveness.
• Bachelor’s or master’s degree in Statistics, Econometrics, Data Science, Economics, Applied Mathematics, Marketing Analytics, or related field.
• Proficient in Python, SQL, Excel, and visualization tools; experience with Databricks, Azure, or other cloud/data platforms is a plus.
• Strong understanding of econometrics, regression, Bayesian statistics, and advanced modelling techniques.
• Skilled in handling large datasets, optimizing pipelines, and delivering high-quality outputs

Tech stack

• Python
• SQL
• Databricks
• Azure