Lifecycle Marketing Manager, SMB Ads

Job summary

Responsibilities

We are seeking a Lifecycle Marketing Manager to build, own, and lead lifecycle programs for SMB advertisers at OpenAI. This is a zero-to-one opportunity to establish the strategy and programs that guide businesses from initial interest and their first campaign to sustained success and growth.

• Own the lifecycle program portfolio across prospect conversion, activation, retention, repeat spend, reactivation, and expansion.
• Map advertiser journeys using cohort analysis, product behavior, campaign performance, and customer feedback to identify high-impact growth opportunities.
• Build segmented, triggered journeys that connect advertiser needs, intent, readiness, and behavior to relevant messages and next steps.
• Lead prospect nurture and email acquisition programs. Coordinate audiences, retargeting, and conversion experiences with Growth Marketing.
• Launch onboarding and education programs that help advertisers create campaigns, understand performance, adopt capabilities, and grow their investment.

What they're looking for

• Experience building lifecycle programs for SMB advertisers or self-serve advertising platforms.
• Track record launching onboarding and education programs that accelerate first campaign creation and repeat spend.
• Experience connecting email, in-product messaging, retargeting, and sales engagement into coordinated customer journeys.
• Experience using holdout tests and cohort analysis to measure incremental retention and revenue impact.
• Hands-on experience establishing behavioral triggers, automation, and measurement for new lifecycle programs.