Lovable Posted 30+ days ago

Lifecycle Marketer, Self-Serve

Location

London

On-site

Contract

Permanent

Full-time

Salary

Not disclosed

Experience

Not specified

Job summary

Responsibilities

TL;DR - You’ll execute Lovable’s lifecycle marketing for the self-serve base - activation, engagement, retention, and reactivation. Hands-on, AI-first, and increasingly driven by intelligent personalization. You’ll shape how millions of builders experience Lovable every day.

Operate lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation.
Lifecycle PoC for product launches, experiments, and GTM moments
Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide who to message, when to reach them, which channel to use (email, inbox, push, and…
Work AI-first across your entire workflow, applying AI and automation to content generation, personalization, segmentation, decisioning, and analysis
Build experimentation and data-driven optimization into every lifecycle program, measuring true incremental impact rather than surface-level engagement

What they're looking for

5+ years in B2C lifecycle, CRM, or growth marketing at consumer or PLG scale
3+ years of deep, hands-on expertise with a modern lifecycle marketing platform like Braze, Iterable, or Customer.io
Fluency in Liquid templating and email HTML/CSS, segmentation logic, and event-driven campaign architecture, experience with CDPs, event pipelines (e.g., RudderStack) and SQL for…
Experience building adaptive, evolving lifecycle systems, not just static journeys
Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic