Lead Product Designer, Growth

Job summary

Responsibilities

Perplexity is looking for an experienced Lead Product Designer to own design for Growth. You'll shape the experiences that bring Perplexity to as many people as possible — making software that feels like the future but can be understood and used by anyone in the world today.

• Lead product design for Growth across the full funnel — acquisition, onboarding, activation, conversion, upsells, and retention
• Design first-run and onboarding experiences that get users to value as fast as possible
• Craft consumer acquisition and activation surfaces, and conversion/upsell flows including paywalls, pricing, and plan comparison
• Partner closely with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy
• Design and run experiments, using data and real usage to drive decisions and measure impact

What they're looking for

• Experience designing consumer or prosumer products, with a strong track record in growth design
• Deep understanding of growth nuances: onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention
• A data-informed approach — fluent in experimentation, funnels, and metrics, and comfortable learning from usage
• Experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy
• Comfortable thinking about both 0→1 product design and large-scale optimization

Tech stack

• React