Integrated Marketing Lead, Brand & Policy

Job summary

Responsibilities

We are seeking an experienced Integrated Marketing Lead to lead policy- and reputation-focused campaigns that strengthen the OpenAI brand nationally and within local communities.

• Lead policy and brand campaign strategy: Develop integrated marketing strategies that communicate why OpenAI builds, demonstrate the real-world impact of our technology, and…
• Build national and local campaigns: Lead a mix of national paid-media campaigns and locally tailored efforts that reach policymakers, civic and community leaders, influential…
• Translate complex issues into compelling stories: Turn nuanced topics—including AI infrastructure, data centers, jobs, economic opportunity, and youth safety—into clear…
• Own campaigns from strategy through measurement: Manage the full campaign lifecycle, including audience insights, briefs, creative development, media strategy, stakeholder…
• Connect policy expertise with brand building: Ensure policy-focused communications strengthen the broader OpenAI brand, create greater understanding of our mission, and build…

What they're looking for

• Relevant experience: 12+ years of experience in integrated marketing, brand marketing, corporate reputation, public affairs, policy communications, or advertising, including…
• Policy audience expertise: A strong understanding of policymakers, civic leaders, advocacy organizations, community stakeholders, and other audiences that influence public…
• Brand-building experience: A demonstrated ability to translate complex or technical subjects into accessible stories that strengthen reputation, build trust, and connect a brand…
• National and local campaign experience: Proven success developing national campaigns as well as locally tailored marketing or public-affairs efforts informed by regional and…
• Paid-media expertise: Experience leading substantial paid-media campaigns across channels such as television, digital video, social, print, audio, out-of-home, and local media.