Growth Marketing Lead

Job summary

Responsibilities

The Growth team helps people discover, adopt, and become successful on Claude. Product managers, engineers, designers, data scientists and marketers work together as one team across every product and plan: Pro, Max, Team, Enterprise, as well as the API for developers.

• Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing
• Execute growth campaigns end-to-end across acquisition, activation, and retention, from hypothesis through launch and scale
• Build campaigns and programs for consumers, developers, and businesses
• Own self-serve and product-led B2B demand generation for Team, Enterprise and the API, and partner with Enterprise Marketing and GTM on sales-assisted demand
• Partner closely with Data Science on incrementality, holdouts, attribution, lifetime value and payback

What they're looking for

• Have 10+ years in growth or performance marketing at high-growth technology companies with a self-serve or product-led motion
• Have led a growth marketing function, owning the team, budget, and KPIs across multiple channels, and have been hands-on in the work recently
• Have driven self-serve and product-led B2B demand generation as well as consumer growth, and have partnered well with enterprise marketing and sales teams
• Are rigorous about experimentation and incrementality, can pull and check your own numbers, and can hold your own with data scientists
• Reason from first principles, push through blockers and ship, and bring partner teams along while you do it