Growth Marketing - Germany

Job summary

Responsibilities

At Doctrine, we're building Europe's leading legal AI platform.

• Internationalization: design and roll out local campaigns built for the codes and expectations of the German market (no copy-paste from France).
• Inbound Lead Gen: team up with our agency to build campaigns that hit hard on Meta, LinkedIn and Google, and pull in as many qualified leads as possible.
• Outbound Lead Gen: pinpoint the right contacts for the sales teams and fire up activation campaigns (enrichment, automation, sequences, performance tracking).
• Nurturing: build and run nurturing campaigns on our leads, plus product-usage campaigns with existing customers, to max out conversion and retention.
• Field Marketing & Product Growth: back the PMM team on product launches and be field marketing's right hand on our events, webinars and product launches.

What they're looking for

• AI is your copilot: this role runs 100% with AI, campaign production, copywriting, analysis, automation. A daily reflex, not a gimmick.
• Hands-on experience with marketing automation, sales engagement and CRM tools (Salesforce, HubSpot, Outreach, Intercom, Lemlist…).
• A solid grasp of how data flows between tools, to build, challenge and optimize customer and prospect journeys.
• A real appetite for copywriting and for understanding what makes our audience tick.
• A drive to build strategies that last, not just quick & dirty wins.

Tech stack

• SQL
• Zapier