Growth - Digital Marketing (Business)

Job summary

Responsibilities

We are hiring a B2B Paid Marketing leader to own and scale global acquisition across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct…

• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing…
• Build and optimize programs across self-serve, product-led, and sales-assisted motions, adapting channel strategy to segment, use case, buyer, and funnel stage.
• Partner with Sales and GTM teams to align campaigns with revenue priorities, product launches, solution plays, account segments, and regional opportunities.
• Optimize full-funnel performance from demand capture and qualified leads through activation, pipeline, conversion, expansion, and long-term customer value.
• Develop B2B audience, offer, and messaging strategies for decision-makers, practitioners, company sizes, industries, and use cases.