Growth and Demand Marketing Manager

Job summary

Responsibilities

We're looking for a Growth and Demand Marketing Manager to build and run our demand generation engine from the ground up. This is a hands-on, generalist role on a small team — you'll set lifecycle marketing strategy, execute campaigns, create content, and personally generate qualified…

• Develop and execute lifecycle marketing programs — including nurture tracks and email campaigns — that guide senior technology decision makers in logistics through awareness…
• Drive marketing qualified leads (MQLs) that convert into sales opportunities and ultimately customer acquisition.
• Spend roughly 20% of your time proactively prospecting and qualifying senior logistics-technology decision makers yourself — giving you direct control over your own funnel's…
• Track customer acquisition cost by channel and campaign; use that data to continuously refine messaging, targeting, and channel mix.
• Own lower-funnel digital campaigns — paid search/social, retargeting — and account-based marketing programs targeting senior logistics decision makers at named accounts.

Tech stack

• SQL