Field Marketing Manager

Job summary

Responsibilities

We’re looking for an experienced, hands-on Field Marketing Manager to own and execute our field marketing strategy. This role blends best-in-class tactical execution with strategic planning and operational rigor.

• Own the planning and execution of US field marketing programs, including first-party events (executive dinners, roundtables, happy hours, and experiential events) and third-party…
• Design and deliver field marketing initiatives that drive measurable pipeline and lead generation, aligned to regional targets, priority accounts, and GTM objectives.
• Partner closely with the US GTM team to develop territory-based and account-focused event strategies, including pre- and post-event engagement and follow-up.
• Manage end-to-end event delivery, including budgets, logistics, vendors, agencies, on-site execution, and post-event reporting.
• Lead the development of scalable field marketing playbooks, processes, and best practices to support growth and consistency globally.

What they're looking for

• 4–7 years of experience in field marketing, event marketing, or demand generation within B2B SaaS or professional services.
• Proven ability to deliver high-impact field events and activations that drive measurable pipeline and lead generation.
• Strong experience partnering with Sales on territory-based or account-focused marketing initiatives.
• Excellent communication, organization, and stakeholder management skills, with a high bar for execution and detail.
• Familiarity with tools such as Salesforce, Marketo (or similar), and event platforms is highly desirable.