Field Marketing Manager, DACH

Job summary

Responsibilities

As Field Marketing Manager for the DACH region, you will own and execute Mistral’s field marketing strategy, driving brand awareness, demand generation, and revenue growth. You’ll lead the end-to-end planning and delivery of external events, owned events, localized campaigns, ABM initiatives, and…

• Own the regional field marketing plan and budget for the DACH region aligned to go-to-market objectives.
• Partner with regional sales leadership to translate territory priorities and target accounts into field marketing programs.
• Execute the plan of field programs from end-to-end across third-party conference sponsorships, Mistral-owned events (e.g., summits, roundtables, forums), account-Based Marketing…
• Manage project timelines, vendor relationships, logistics, and speaker coordination with precision.
• Allocate and optimize the regional marketing budget aligned with field marketing objectives.

What they're looking for

• 5+ years of experience in field marketing, with a focus on owned events, conference sponsorships, partner marketing, and ABM.
• Enterprise B2B tech background, with a deep understanding of enterprise selling and B2B tech business models.
• Proven experience managing field marketing programs in the DACH region.
• Strategic thinker and problem solver, able to translate business needs into actionable field marketing plans.
• Strong project management skills, with the ability to deliver in a fast-paced, high-growth environment.