Director Applied AI for Marketing and Commerce

What they're looking for

• Deep marketing measurement expertise. Around eight years of building, not just presenting, MMM, incrementality and attribution work, or the depth to match.
• Genuine marketing fluency. You know how retail media behaves differently from paid social, why brand-building resists short-term measurement, and what a media planner is actually…
• Serious data science. Causal inference and Bayesian methods as a working craft, not vocabulary. Comfortable across the wider toolkit – forecasting, optimisation, applied GenAI –…
• CMO-grade communication. You can hold a technical audience for an hour on the identification strategy and a CMO for ninety seconds on what to do about it, and be trusted by both.
• Production instincts. MLOps and cloud industrialisation. A model living in a notebook is a hobby, not a deliverable.