Data Scientist, B2B Demand Generation, Growth & Measurement

Job summary

Responsibilities

We are hiring a Data Scientist to lead measurement, experimentation, and decision science for B2B marketing demand generation. You will help us understand which marketing investments create incremental demand, qualified pipeline, and revenue and how to scale them efficiently.

• Define north-star, leading, and guardrail metrics for B2B demand generation, including account engagement, qualified leads and opportunities, sourced and influenced pipeline…
• Design and execute measurement and experimentation strategies across channels and campaigns, using randomized tests, audience or geographic holdouts, lift studies…
• Analyze channel, audience, campaign, creative, content, landing-page, and account-segment performance to identify the drivers of qualified demand, funnel conversion, pipeline…
• Partner with Marketing, Sales, RevOps, Finance, Product, and Engineering to improve instrumentation, campaign taxonomy, CRM data quality, lead-to-account matching, and the…
• Build AI-native measurement and decision-support workflows, using LLMs and agents to synthesize campaign performance, surface growth opportunities, and help marketers act on…

Tech stack

• SQL
• Python