Customer Programs Manager, Co-Marketing & Measurement

Job summary

Responsibilities

Anthropic is seeking an experienced Customer Programs Manager to build the operational foundation that allows our customer marketing engine to scale. As our advocacy and co-marketing programs grow across startups, digital-native businesses, and enterprise accounts, we need someone who can turn our…

• Own the investment behind our customer co-marketing programs, covering allocation tracking, spend pacing, agency coordination, and quarterly budget reconciliation across a…
• Develop and execute co-marketing plans with participating customers that grow Claude adoption and the customer's own reach, coordinating with Growth Marketing on campaign strategy.
• Run the always-on scaled co-marketing motion, co-producing high-quality creative assets with a rotating cohort of customers and deploying agency partners to amplify them as paid…
• Partner with Customer Marketing, Sales, and Partnerships to decide which customers we work with and build the criteria that keep those decisions consistent
• Own the customer marketing intake process and its tooling, keeping it the system of record and building the playbooks that keep it consistent as we scale, partnering with…

What they're looking for

• Managed co-marketing growth or partner investment programs and are comfortable with the reconciliation, forecasting, agency coordination, and stakeholder reporting that comes…
• Managed agencies as a working partner, developing the brief, directing the work, and holding the quality bar on co-branded creative
• Built joint marketing plans with partners or customers that served their goals as much as your own
• Working knowledge of demand generation and paid social and the ability to optimize campaigns
• Experience defining how a program gets measured and proving its impact, both to your own leadership and back to the customer in the terms they care about