Brand Insights, Measurement Lead

Job summary

Responsibilities

As a Brand Insights, Measurement Lead at Anthropic, you will strengthen the evidence that fuels our brand decisions: knowing whether marketing spend and effort is working, saying so clearly on a schedule to the people who need to hear it.

• Own the recurring executive and all-hands readouts that put key metrics, headwinds and tailwinds in front of marketing management and the broader team
• Lead process ownership of the Prosumer and B2B brand health tracker studies, including managing the research vendor relationships that field them
• Lead coordination across Comms, Marketing and data science on the brand-health dashboard, aligning all three groups on one consistent view of the data
• Support media mix modeling, multi-touch attribution and incrementality analyses that inform how marketing budget and effort get allocated, moving the team past correlation to a…
• Run best-practice pre- and post-campaign analysis on individual campaigns, covering creative, channel, audience, and timing effects, and turn each read into a specific change for…

Tech stack

• SQL
• Python
• Snowflake
• BigQuery
• Tableau
• Looker
• Power BI