Brand Designer, AI & Ops

Job summary

Responsibilities

In one sentence: Shape how the world sees and experiences Lovable, using AI as the primary means of production.

• Evolve Lovable's visual identity across all brand touchpoints
• Build and maintain the visual system as something machines can execute against: style references, fine-tunes/LoRAs, prompt libraries, not just a static guidelines deck
• Direct and review AI-generated output at volume across campaigns, social, events, and partnerships - you're the judgment layer, not the hands
• Establish brand guidelines and systems that ensure consistency as we scale rapidly, in an AI-native production model
• Work closely with a Brand Engineer who builds the tooling that lets you do this at scale - you define what the tools need to produce, they build the systems to scale and maintain…

What they're looking for

• Strong design taste - you can tell good from generic, and you can articulate why
• Real fluency with AI generation tools (image, video, whatever's next) as a craft, not a party trick - you already have opinions about which models and workflows produce better…
• Experience creating scalable brand systems, templates, tools, and guidelines that enable teams to execute independently - except here the "team" increasingly includes the AI…
• A portfolio of shipped brand assets - campaign visuals, social graphics, presentation decks, event materials, marketing collateral - plus evidence of AI-native production, not…
• Comfortable with ambiguity - this function doesn't have a template at Lovable or anywhere else yet