Brand Content Lead

Job summary

Responsibilities

TL;DR - As Brand Content Lead, you'll build content franchises from scratch and grow real audiences for them, drive non-brand search, and be the person in the room who knows how to make anything Lovable creates travel further.

• Build the written and multimedia strategy that drives people discovering Lovable when they don’t yet know our brand.
• Be the distribution expert in the room. Everything the team already makes should reach meaningfully more of the right people once you're involved.
• Create multi-channel content franchises from scratch and build real audiences for them.
• Brief and manage freelance writers and editors: clear briefs, fast feedback, one consistent quality bar across every contributor.

What they're looking for

• A track record of multiplying distribution and reach for content that already existed, with real numbers attached, not just launching new channels.
• Experience building a content franchise from zero and growing an actual audience for it: a newsletter, a video series, a multi-channel format, something with a name and a…
• A track record of shipping content that changed how people saw a company, not just content that shipped on schedule.
• Experience managing full-time or freelance writers and editors: you can set direction and hold a high bar for craft.
• 8+ years across editorial or content strategy.